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General
What’s the profile of a contractor?
Qualities of refrigeration professionals, according to the profession’s guide. Organization, logical reasoning and manual skills are personal characteristics n...
Events
Sales incentive campaign
With proper planning, this resource enables optimum results to be reached. Awards should be preceded by training in order to enable salespeople to a...
Technical Information
Preventive maintenance
Longer service life assurance for commercial refrigeration equipment. Caring for commercial refrigeration equipment is essential for bakeries, restaurants...
Technical Information
New Scenarios Without HCFCs
The trend is that many refrigerant fluids will be used as substitutes.Paulo Neulaender Jr. – Specialist in refrigerant fluids and best maintenance practices.V...
Events
Where and how to find new customers?
Learn ways to make the process of identifying potential customers and contacting them more efficient. TEO – Sales Specialist. In any business, one of...
Events
Prepare yourself to be a contractor of the future
Changes have already begun and will continue to occur, creating some challenges and many opportunities for growth. Technology’s evolution and the population’s cha...
General
Trends
Consumers are More Demanding
Service quality and respect for consumer rights are essential. Awareness and demand levels have increased.Having worked for over 20 years in the consumer...
General
Refrigeration is essential for health institutions
There are great opportunities for specialized service providers for this segment. Hospitals, clinics, laboratories and other institutions rely on maintaining ...
Events
Digital marketing: a good deal
Understand why to use Internet resources when communicating with customers. The use of mobile phones to access the internet is growing, which opens u...
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