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Opportunity of revenue with personalized refrigeration projects
Every year, physical space is becoming more expensive and the cost of the rent has exercised a significant weight in company accounts.So that commercial...

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To sell better
Understand the techniques and recommendations of specialists. The seller’s profile has changed a lot in recent years. Formerly it was said that, to work i...

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Greater efficiency at work
It is possible to improve in several aspects, adopting simple procedures.To have better results it is not necessary to adopt complex solutions. Small changes...

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Myths and truths about sales on the internet
The increase in Internet Sales awakens the interest of the companies but also leads to many questions. That is why Refrigeration Club went to talk to a...

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4 tips to gain the customer’s trust
Gaining customer’s trust is a huge challenge faced daily by the professional who performs services in the field of refrigeration. Any detail which goes b...

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How should one act regarding customers’ complaints?
Dealing well with complaints and problems presented by customers is an important differential for your image and your business.Nobody likes to hear complaints...

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Embraco launches complete and innovative solutions for commercial refrigeration
The global company showcases an extended portfolio for food retail, food service, merchandiser applications at Chillventa.From October 16th to 18th, Embraco...

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Embraco celebrates launch of solutions during the 20th Febrava
Embraco’s participation in the main business fair for the Latin American refrigeration sector (Febrava) was marked by the launch of innovative, complete a...

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The importance of innovating
Innovation is a success factor for any business.Innovation is one of the great issues nowadays. A lot is said about the need to innovate, linking it to...
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