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Opportunity of revenue with personalized refrigeration projects

Every year, physical space is becoming more expensive and the cost of the rent has exercised a significant weight in company accounts.So that commercial...

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To sell better

Understand the techniques and recommendations of specialists. The seller’s profile has changed a lot in recent years. Formerly it was said that, to work i...

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Greater efficiency at work

It is possible to improve in several aspects, adopting simple procedures.To have better results it is not necessary to adopt complex solutions. Small changes...

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Myths and truths about sales on the internet

The increase in Internet Sales awakens the interest of the companies but also leads to many questions. That is why Refrigeration Club went to talk to a...

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4 tips to gain the customer’s trust

Gaining customer’s trust is a huge challenge faced daily by the professional who performs services in the field of refrigeration. Any detail which goes b...

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How should one act regarding customers’ complaints?

Dealing well with complaints and problems presented by customers is an important differential for your image and your business.Nobody likes to hear complaints...

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Embraco launches complete and innovative solutions for commercial refrigeration

The global company showcases an extended portfolio for food retail, food service, merchandiser applications at Chillventa.From October 16th to 18th, Embraco...

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Embraco celebrates launch of solutions during the 20th Febrava

Embraco’s participation in the main business fair for the Latin American refrigeration sector (Febrava) was marked by the launch of innovative, complete a...

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The importance of innovating

Innovation is a success factor for any business.Innovation is one of the great issues nowadays. A lot is said about the need to innovate, linking it to...

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